Katia Lorena Rodríguez Morales

Vita

Katia Lorena Rodríguez Morales is an educator with a PhD in Business Administration and a master's in Finance, and an economist (ESPOL). She has taught undergraduate, graduate, and executive programs since 2003 in finance, projects, and higher education, and has coordinated postgraduate programs at ESPOL since 2013. Her academic work includes publications on brand valuation, project evaluation, and brand equity, and she served as Track Chair for Economics, Finance, and Accounting at CLADEA 2020.