The primary purpose of an elevator pitch exercise is to train and assist participants in developing their ability to concisely communicate the value of their concept (i.e., to distil their message/idea/project to its core - focusing on the most important and impactful points). This is essential for grabbing the attention of potential project collaborators, stakeholders, or anyone who can help them achieve their goals. In a workshop/training setting, it also creates an opportunity for different participants to learn what their peers’ ideas/projects are about, and to help them practice their communication skills.
NUMBER OF PARTICIPANTS
MODE OF DELIVERY
- The exercise should be well-structured and time allocation should be adhered to. Elevator pitches have to be concise to be effective.
- It is always advisable for the facilitator to collect feedback from participants to learn what worked well and what could be improved for future elevator pitch activities.
This exercise summary draws from the practical experience of the database contributors, as well as the following resources:
Kenton, W (2022). What Is an Elevator Pitch? Definition and How They're Used. Investopedia. https://www.investopedia.com/terms/e/elevatorpitch.asp. (Accessed: 4 October 2023)
Doyle, A. (2022). How to Create an Elevator Pitch with Examples. Harvard University. https://careerservices.fas.harvard.edu/blog/2022/10/11/how-to-create-an-elevator-pitch-with-examples. (Accessed: 4 October 2023)
The activity can also be re-designed as an ice-breaker, which would involve each participant presenting an elevator pitch on themselves, or on a question related to them (e.g., asking them to present what they can bring to a project in terms of skills and background).